PJS Alarms and Electrical Services Ltd

Logo Design and Brand Identity


Following extensive electrical work on our house, I agreed to re-design PJS's tired visual identity. The existing red lion logo (below) needed replacing with something strong and timeless, uncluttered and reassuringly secure.

With this in mind, I got scribbling and researching strong structures and animals such as lighthouses, towers, rams and bulls and presented these rough ideas.


With emphasis needed on home security and protecting your property, a fortress structure became the most relevant. After all, in the client's words "An Englishman's home is his castle!" and so the above logo was created. A suite of stationery followed, and a fleet of PJS vans were soon proudly serving the customers of East Yorkshire.