Link Up Holidays

Logo Design and Brand Identity

Link Up Holidays is a Christian charity that run a youth activity holiday in Cumbria each summer, aimed at 13 - 18 year olds. The emphasis is on outdoor pursuits, character building, friendship and adventure all within a safe, friendly Christian atmosphere.


The holiday is based in a tiny village called Knock, and over the years has been unofficially referred to as ‘Knock’. It was recently decided that Knock should have its own branding and I was delighted to be asked to produce it.

My brief was to capture the essence of escapism and the thrill of being in the great outdoors.


Following approval, the brand was developed by incorporating the logo into printed literature, merchandise and a bespoke website.